Are You Jeopardising The Success Of Your Practice
By Not Focusing Enough On Your Patients?

Develop a Patient-Centred Practice And Grow Your Business Now And Into The Future!

In this groundbreaking book for medical professionals, you’ll discover:

  • The new mindset you must have to ensure the revenue and reputation of your practice (ignore this change and risk permanent damage to your business)
  • The critical relationship between customer service and business success (pay attention and grow your practice fast!)
  • The impact of daily pressures on your ability to focus on patient care (the way you handle them makes a big difference with future referrals)
  • The evolutionary steps involving patient care that your practice must take in order to survive (follow these guidelines and secure your future!)

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)

Patients Have The Power To Choose –
Make Sure They Choose You!

Most medical professionals practice medicine primarily because they care about their patients, and yet the simple truth is that this is not reason enough to sustain the long-term success of their businesses.

Many professionals are unable to think beyond medical challenges and speak in terms that patients and their family members can understand. Or they become bogged down in daily business matters that keep them from focusing on patient care.

The growth of your practice depends on your ability to attract new patients and think from their point of view. By not putting patients at the center of your practice, you’ll end up losing patients, revenue, and even your good reputation.

In this breakthrough book, you’ll learn:

  • How your extensive medical training does not equip you to handle growing patient demands
  • What patients really think about and look for in you as their doctor
  • How patient expectations have changed over the past decade and don’t automatically include the acceptance of your medical solutions
  • The role of non-medical staff in advancing your practice’s ability to listen to and answer patient demands

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)

A Personal Note From Shelley…

During my career, I have witnessed disappointing patient experiences in medical practices all over Australia.

I have observed patients having a medical procedure or diagnosis explained and seen the lack of understanding and fear in their body language. And the doctors ignore their patients’ confusion and push on with further ‘jargon’ anyway.

I have friends who have shared stories about taking leave from work to get to appointments on time, only to arrive and sit for hours in a waiting room to be seen when the doctor is available.

I have personally experienced waiting room environments that feel like a ‘factory’ where the high staff stress and rushing is palpable – where the high staff stress and rushing is palpable

I have witnessed many health professionals take the patients for granted, assuming they will always come back, regardless of how they are treated.

I have been present when patients have ‘accidentally’ discovered a life-changing diagnosis and are left to deal with it on their own because no one realises the patient overheard.

Unfortunately, those focused on delivering great patient experiences are exceptional in the healthcare industry. They are just a handful – not the majority.

During my 30 years of working and consulting in the healthcare industry, I have discovered the patient experience is about more than world-class clinical care. We need to address every aspect of a patient’s experience, including the patient’s physical comfort, as well as their educational, emotional, and spiritual needs.

About Shelley Thomson

Shelley Thomson is recognised as Australia’s most respected authority on patient-centred practice growth strategies. For over 30 years, she has been sought after by medical professionals to ensure their practices deliver a world-class patient experience, not just world-class clinical care.

Shelley started her career as a Nuclear Medicine Technologist (NMT) at Royal Melbourne Hospital, then moved to Epworth Hospital as an NMT and later as a sonographer. It was there that her interest in the business aspects of healthcare was born.

She became manager of the $35 million ultrasound division for Philips Healthcare, guiding them to an unprecedented 52% market share, and started the medical subsidiary SonoSite, which developed an emergency portable ultrasound to quickly diagnose the injuries of front-line military personnel.

In her current role as founder of the healthcare consultancy Experience 360, Shelley connects with business owners and senior executives to deliver strategic training in sales, marketing, and patient care that maximises patient conversion and strengthens multiple metrics.

Shelley’s strength is teaching medical professionals how to transform their practices by developing patient-centred experiences that transcend traditional healthcare.

If you’re a medical professional responsible for growing your practice, you have to think beyond providing only medical care for your patients. You can’t afford to be without this indispensable book that will show you how to develop a patient-centred practice that is central to the sustainable growth of your practice.

Patients For Life dismantles the myths and assumptions that medical professionals often have about their patients and what makes their practices successful. Through personal insights, research, and case studies, Shelley will show you how to grow your practice around a patient-centred experience and improve your bottom line, reputation, and service at the same time.

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)
Are You Jeopardising The Success Of Your Practice
By Not Focusing Enough On Your Patients?

Develop a Patient-Centred Practice And Grow Your Business Now And Into The Future!

In this groundbreaking book for medical professionals, you’ll discover:

  • The new mindset you must have to ensure the revenue and reputation of your practice (ignore this change and risk permanent damage to your business)
  • The critical relationship between customer service and business success (pay attention and grow your practice fast!)
  • The impact of daily pressures on your ability to focus on patient care (the way you handle them makes a big difference with future referrals)
  • The evolutionary steps involving patient care that your practice must take in order to survive (follow these guidelines and secure your future!)

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)